maternity shirts fashion portfolios Uk Value Clothing Retailers 2009 -Aarkstore Enterprise

maternity shirts fashion portfolios Uk Value Clothing Retailers 2009 -Aarkstore Enterprise
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It yses the key issues that value clothing retailers face, both now and in the future and also includes forecasts for sector growth in 2010.ScopeComprehensive profiles and outlooks for the 10 largest operators in value clothing including key operating statistics and store and space dataSize of the UK value clothing market 1999-2009e, distribution channels, category share, store numbers and space.Clothing and value clothing market forecasts for 2010.Key issues and outlook for the sector including online, market growth by value, mid market and premium and international opportunities.HighlightsThe value clothing sector has been one of the main beneficiaries of the recession as consumers have approached spending on discretionary items with increased caution. Though Verdict forecasts a 0.6% decline in overall UK clothing spend in 2009, we estimate that value clothing sales will grow by 5.0%.We expect grocers to make further gains in 2009, increasing their share of the value clothing market to 34.2%. Long term we believe grocers will prove a further threat to value clothing specialists with gains to be made by improving store environments and fully exploiting multichannel capabilities.Primark has held on to the top position as the retailer with the highest value clothing market share in 2009 of 18.2%, up 0.5 percentage points from 2008. As well as benefitting from trading down, it enjoys a relatively young customer base which has been least impacted by the economic downturn because of fewer financial responsibilities.Reasons to PurchaseUse Verdicts practical and actionable ysis to shape future business strategy.Identify the key issues in the market and plan accordingly in order to reduce risk and maximise growth opportunities.Benchmark your performance against the 10 leading value clothing retailers key operating statistics and growth plans.Table of Contents : CHAPTER 1 EXECUTIVE SUMMARY 6Key findings 6Main conclusions 7Value sector grows despite overall clothing declining 7After several high profile casualties the market begins to stablilise 7Larger retailers have gained scale through space expansion 7However it is not just about price 7Value clothing now accounts for over a third of childrenswear sales 8Grocers quickly gain headway 8 and will prove an even bigger threat 8Primark outperforms - and holds on to number one position 8Younger consumers look a lucrative target, but competition is intense 9Online developments boost value clothing retailers sales 92010 should be another good year for value players 9 but long term the market will be more challenging 9Therefore value retailers will need post-recession strategies 10As UK growth opportunities lessen - international will be a target 10CHAPTER 2 MARKET YSIS 11Clothing market trends 11Value clothing definition & market trends 14Value market channels of distribution and sales mix 19Space and store numbers 22CHAPTER 3 COMPANY DATA YSIS 24Clothing market shares 24Grocers continue to grow share 24Value clothing market shares 26Sainsbury new biggest gainer of value clothing market share 26Winners and losers 26Larger players gain the most share in the value clothing market 26Key operating statistics 31Operating margins 32Clothing sales densities 34Space allocation 35Advertising media expenditure 39CHAPTER 4 OUTLOOK 41Changing spending patterns 41Value clothing market benefits from recession 41Signs that consumers were favouring premium retailers pre-recession 41But recession has forced consumers to trade down 42Loss of capacity in the market 42Inflation returns in 2009 and will become more prevalent in 2010 43Perception of value changes with premium re-emerging 43Impact on value retailers 43 but shopping habits vary by age 44Desire for value clothing fades 44 though appeal remains for young 44Value retailers head in the same direction 47Value fashion market increasingly saturated 47Value clothing share rises 49 at the expense of midmarket 49 and - for the past three years - premium 50Changing price architectures 52Online presence is vital 54Services and funtionality to improve online presence 54Returns a major deterrent of online shopping 56Free deliveries and returns - double edged sword for value retailers 56International deliveries are not widely available from value clothing retailers 56Value retailers slow on the uptake of mobile phone technology 56Importance of social media 57Opportunity for absent value clothing players to come online still 58High online sales volumes essential 60Standing out from the crowd 61Differentiation in the market 61Small changes to make a difference 61International expansion 64As UK opportunities lessen - potential for expansion abroad 64Building an international presence 64Franchises allow for international expansion without high initial costs 65Expanding internationally is highly challenging 65 but still provides many opportunities 65Competitors in Europe: C&A 66Competitors in Europe: H&M 67Competitors in Europe: Kiabi 69Future of grocers 70Grocers: where are they now and where will they be? 70The economy - looking ahead to 2010 72Outlook for UK economy remains challenging 72GDP recovery will be slow 72Unemployment worst to come 72Government spending cuts on the cards 72Consumer confidence improves but remains fragile 73Forecasts for 2010 73Value clothing growth slows, but continues to outperform 73Strategic summary 74Value retailers will continue to benefit from trading down 74However, young people are central to the value proposition 74Midmarket retailers focus less on entry price point product 75Value retailers cannot rely on price alone 75Online uptake increases 75As UK growth opportunities lessen - international will be a target 75Grocers continue to threaten 76A weak economy wil continue to support growth in 2010 76CHAPTER 5 ASDA 77Benefits from consumer focus on low prices 77Recent key events 78New initiatives support growth 78George launches online 78Coleen cut 78Launches Asian range 78Schemes to drive clothing sales 7830m to upgrade in line with M&S and Next 78Opens George HQ and refreshes image 79Social networking aims to improve business transparency 79Store innovations will increase competitiveness 79New CEO for Wal-Mart 79Asda reshuffles with new COO 79Comprehensive George team 80Proposition 81Every day value and convenience key 81Financials 83Sales growth accelerates during downturn 83Growth picks up after slowing in mid decade 85Space 87Space expansion and rising densities both help growth 87Sales densities start to recover 88Space allocation 89Sector performance - clothing 92Sales performance slows but provides encouragement for 2009 92Clothing market share continues to increase 95Outlook 96Further developments will improve Georges value fashion credibility 96Investment in product quality was overdue 96George faces growing value clothing threat 96 however George will continue to do well out of the downturn 96Improvements still to be made to clothing shopfits 96Online offer needs to stay one step ahead 97Asda Living stores will benefit George sales 97Enjoyable experience 97Moda and Boston Crew launches were wise moves 97CHAPTER 6 ETHEL AUSTIN 99Driving the business forward in a challenging time 99Recent key events 100Increasing presence 100Retailer enters administration 100Au Naturale attracts new customers 100Improved merchandising 100Space expansion 100Advertising spend cut 100Proposition 101Continues to focus on childrenswear 101Financials 102Sales continue to fall 102Store closures affect sales growth 103Space 104Expansion on hold in 2009 104Space allocation 105Sector performance -clothing 107Childrenswear drives growth 107Market share drops 109Outlook 110Neighbourhood advantage? 110Sales densities remain low 110Competition in value is fierce 110Brand image is confusing 110Its location may be an advantage 111CHAPTER 7 MATALAN 112Renaissance for value pioneer 112Recent key events 113Business improvements attract new customers 113Online attracts new customers as well as higher average spend 113Extending sub brands widens target market 113Home department attracts clothing shoppers 113Advertising more low key 113Improved store experience reaps rewards 114Interesting visual experience 115Improves customer service 115Middle East offers low risk expansion opportunity 115Reported 1.5bn sale in 2010 116Proposition 117Financials 118Like-for-like uplifts boost performance 118Current trading highly encouraging 119Higher sales, better margin 120Space 122Expansion on agenda once more 122Space allocation 123Sector performance - clothing 126Sudden recovery in 2008/09 after stagnation 126Constant need to drive footfall to stores 127Gains market share once more 128Outlook 129Strategy delivers growth - boosted further by recession 129Matalan profits from recession - and its own strategy 129Womenswear will benefit from holistic improvements 129Online offers further growth opportunities 129 it needs more launches - in childrenswear for example - to add excitement instore 129Fashionable range for young men would help, too 130 making the shopping experience easier and more convenient 130Driving footfall is key 130CHAPTER 8 NEW LOOK 131Strong value credentials maintain market resilience 131Recent key events 132Shapes up for global assault 132Considers a 1.7bn stockmarket flotation 132Strengthens corporate structure 132Global expansion priority 132Invests in advertising 133Engages online 133High profile celebrities maintain fashion credentials 133New brands widen customer base 133 and rebranding drives sales 134Standalone footwear and accessories store 134Drives kidswear and menswear 135Proposition 136Widens price architecture with sub brands 136Financials 137Trading performance continues to impress 137Space expansion and online drive sales growth 140Online visitors increase rapidly 141Space 143Expands faster than sales 143New Look continues aggressive space expansion internationally 144Space allocation 145Sector performance -clothing 147Menswear and childrenswear outperform 147Value share oscillates 149Outlook 150Strong offer in an intensifying market 150New Look needs to justify price points through quality and design content 150Wider customer base 150A family focus 150Childrenswear challenge 151Opportunity in boys teenagewear 151 but needs a different approach 151Office move could cause disruption 151Exchange rates an increasing concern 152CHAPTER 9 THE PEACOCK GROUP 153Peacocks thrives and Bonmarché survives in competitive market 153Recent key events 154Develops product offer 154Restructures management to accommodate expansion 154Expanding Peacocks UK store portfolio 154Developing overseas markets 154Peacocks launches first celebrity designer range 154Peacocks improves website with outside help 155Bonmarché adds Outfit Ideas to its (non-transactional) website 155New David Emanuel shopfits modernise Bonmarché stores 155Bonmarché initiatives aim to improve customer loyalty 157Propositions 158Peacocks broad brand portfolio attracts a wide customer base 158Broadening Bonmarché product offer tries to increase target market 159Financials 160Peacocks sales growth remains consistently strong 160Store expansion and like-for-likes add to growth 162Bonmarché sales growth picks up as space expansion slows 163Sales growth remains in positive territory - just 165Space 166Peacocks space expansion continues to grow after bumper 2007/08 166Peacocks space allocation 167Bonmarché defies the recession by opening seven new stores 170Bonmarché space allocation 171Sector performance - clothing 173Peacocks clothing sales continue to grow - albeit at a slower rate 173Bonmarché unplift in clothing is a relatively positive performance 175Peacocks continues to grow share in 2009 177Bonmarché fails to grow share in the increasingly competitive value market 178Outlooks 179Differentiation key for Peacocks 179Peacocks is a winner from the consumer downturn 179Expansion plans could make it into a major force 179Better product segmentation would improve shopping experience 179Pearl Lowe range should attract younger shoppers 179Childrenswear needs more destination appeal 179Overseas and internet businesses will add marginal growth 180Bonmarché needs to target local customers and go transactional 180Bonmarché must focus its offer to a more specific target market 180 while tailoring product and stores to suit local and regional needs 180A transactional website is a necessary long term investment 181Awareness of competitors is vital in differentiating product ranges 181CHAPTER 10 PRIMARK 182Opportunities remain abundant 182Recent key events 183Aims for more growth 183Management change should cause minimal disruption 183Reiterates ethical policy 183Develops logistics 184Proposition 185Value fast fashion maintains appeal in recession 185Financials 186Strong growth continues into 2009 - albeit at slower rate 186International space expansion continues to drive sales growth 189Space 190Primark continues with aggressive space expansion 190Space allocation 192Sector performance -clothing 194Growth of clothing sales slows but is still commendable 194Primark continues to gain market share 196Outlook 197Primark well prepared for future growth 197Recession plays into its hands 197It needs to prepare for changing shopping habits post-recession 197Better segmentation would target its large customer base more effectively 197Online poses a growth opportunity 197Investment in ethical issues will prove worthwhile 198There are still great opportunities for Primark in the UK 198More opportunities in menswear 198CHAPTER 11 SAINSBURY 199Clothing continues to make rapid gains 199Recent key events 201Space expansion drives clothing growth 201Non-food central to growth plans 201Organisational changes highlight non-food focus 201Non-food offer launched online except clothing 201Targets expansion through convenience format 202New voucher scheme to offer further incentive to customers 202In support of Competition Commission recommendation 202Proposition 203Well presented range offers broad appeal 203Financials 204Improved value credentials central to success 204Growth continues through 2009 206Makes progress online, but clothing lags behind 207Space 208Expansion high on agenda 208Clothing space allocation 210Sector performance - clothing 212Sales grow more than 500% over five years 212Rapid market share growth set to continue 215Outlook 216Abundant opportunities 216Force to be reckoned with 216Focus on convenience 216Realigns prices 216Market conditions help expansion 217Space expansion vital for clothing success 217Value competitors up their game 217TU would benefit from more publicity 217Clothing online launch essential 217Huge clothing potential if it can overcome space barriers 218CHAPTER 12 TESCO 219Making progress after strong online launch 219Recent key events 220Continuous initiatives to ride out of the recession on top 220Investment in price cuts help sales recover 220Launches ASOS-style website 220 with 20 brands 220Tesco aims to strengthen its fashion credentials 221Tesco wins a round of the supermarket price wars 221Clubcard relaunch includes double value vouchers when spent on clothing 221International expansion continues to be a focus despite economic setback 221New weather team aims to match supply and demand 222Proposition 223Broad target market results in range lacking focus 223Financials 224Trading performance shows Tescos ability to defy recession 224Consistent sales and profit growth 228Online sales growth is impressive despite hitting its lowest point 229Space 231Space growth slows 231Clothing sales densities fail to impress 232Clothing space allocation 234Sector performance - clothing 237Clothing sales trend hits bottom 237Transactional clothing website improves Tescos fashion offer 238Value market share stabilises 240Outlook 242Online launch strong, but can it attract the right brands? 242Online will help Tesco up its game in the value clothing market 242New brands improve fashion credibility 242 but few of them 242Instore ranges need greater clarification 242While the value market grows Tesco must keep up 243Improvements in visual merchandising would boost sales 243Key pieces need to be highlighted 243Sainsbury is a looming threat 243Inflation may not impact customers 244CHAPTER 13 TJ HUGHES 245Improvements pay off 245Recent key events 246Changes made to drive sales 246Changes to management 246Improved strategy 246 along with a larger advertising budget 246Proposition 247Value products appeal in recession 247Financials 248Performance improves in 2008/09 248Space 251Expansion plans restarted 251Space allocation 252Sector performance -clothing 254Growth in clothing sales has returned 254Market share remains level 256Outlook 257Sectors like electricals will provide footfall for clothing 257Though it is benefitting from the recession 257 it needs a post-recession strategy 257Expanding geographically 257Fierce competition in the value market 257Profit margins will remain low 258New locations drive higher footfalls 258CHAPTER 14 TK MAXX 259Buoyant through economic downturn 259Recent key events 260Building on strong foundations 260Developing an infrastructure to support expansion 260Central London targeted for new stores 260Invests in technology to improve efficiency 261Online presence eventually arrives 261New face heads marketing 261Proposition 263Discounted brands appeal to price conscious customers in recession 263Financials 264Positive performance in a difficult climate 264Operating margin improves despite new store investment 267Space 268As UK growth slows the Continent offers opportunities for expansion 268Space allocation 269Sector performance - clothing 272Sales growth rises as recession hits 272Market share continues to grow 274Outlook 275Growth opportunities remain for TK Maxx in the value market 275Model and proposition are highly favourable throughout the economic downturn 275E-commerce opportunities would increase growth and market share 275But it needs to act quickly 275Product could be arranged similarly to instore 275More city centre stores could grow customer base 276 and open new competitive avenues 276Childrenswear potential not maximised 276Expansion drive on Continent 276CHAPTER 15 GLOSSARY 278Financial Statistics - VAT 278Trading Profile 278Key Operating Ratios 278Physical Development 278Abbreviations 279For More information please contact :

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